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Why Kohl's Won Black Friday 2018

More customers took their shopping online at the beginning of the holiday season this year. Here are some record statistics reported by Adobe Analytics:

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Holiday Email Marketing for Your Dropshipping Store

Did you know that in 2016, the average ROI for email marketing was $44 for every $1 spent? Email marketing still produces one of the highest ROIs for independent e-commerce retailers. When preparing your holiday campaigns, email marketing needs to be at the forefront. In this article, we’ll explore some of the best practices for your email campaigns and share tips that will help you maximize your ROI this year.

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Preparing for Holiday Traffic On Your Online Store

It’s no secret that online sales get a significant boost worldwide during the holiday season. According to Practical Ecommerce, “American consumers spent $19.62 billion online over the five-day period from Nov. 23, 2017 (Thanksgiving) through Nov. 27 (Cyber Monday).”

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