The layout of your Shopify store can make or break your business. From the color scheme on the site to the size and font of text, designing your store with customers in mind will help drive traffic and increase conversions. Thankfully, Shopify offers robust customization tools that make designing your store a breeze. Let’s cover a few tips you can consider to ensure a great experience for potential customers visiting your site.
Keep it Simple
When first starting a Shopify store, it can be tempting to list everything you have to offer on the homepage. Whether it’s your entire product catalog or every blog post you’ve written, try not to overload visitors with information. Mark Perini, designer at Icee Social, suggested in post for Shopify’s Blog that store owners consider how they want customers to feel when they visit your store.
“The first thing I do when I meet with a new client is to ask, “What do you want customers to feel when they come to your site?” It’s a question that inevitably sets clients a little off axis at first, but it’s vitally important. If you’re a fashion brand maybe you want people to feel inspired, if you’re a toy company maybe you want people to feel happy or excited. On the other hand, if you’re an accounting software company maybe you want people to feel secure or understood. Make sure that emotion or feeling is present throughout your entire site."
Make Navigation Easy
Your menu is an essential part of your online store’s website build. Taking customers from page to page, it serves as a guide to various parts of your website. Which is why making the menu navigation easy, straightforward, and understandable is important. This is especially true for anyone dropshipping products in many different categories.
A common mistake found on Shopify stores is too many links on the main menu. This is easily avoidable by creating dropdown menus that allow for additional links and subcategories. For those unfamiliar with creating menu dropdowns on Shopify, check out their guide here.
Use High-Quality Images
Product images convey the look and feel of not only your products, but your brand as well. Avoid any blurry images on your site altogether. Whether a product image or a stock photo, be sure to show off multiple angles of your products, offer lifestyle images, and overall remain consistent with your branding.
Shopify offers an extensive library of free photos in their theme customization tool.
Optimize for Mobile
One of the most important aspects of website design. Smart Insights reported that 80% of internet users own a smartphone. What does this mean to you as a Shopify retailer? Expect a large portion of your customers to be viewing your site and products on a mobile device, and design your store accordingly. Ensure that images scale nicely on smaller screens, text is readable, and the site is overall easy to move through.
Investing time into website design will allow for a smoother customer journey. Some added benefits are also brand recognition, customer trust, and more time spent on your website. Before launching your Shopify store, seek feedback from fellow retailers and even family and friends to ensure you’ve covered everything.