A new year presents a new opportunity to set goals for your business. While some goals you have may be constant year-over-year, others will evolve over time and need to be updated. As you look over your expectations for this year, having concrete goals will help keep your business stay on track and identify focus points for you and your marketing team to use a guidance.
As an independent e-commerce retailer, once of your biggest challenges is curbing customer "hesitation" when a visitor is browsing your online store. Common ways to combat this hesitation are building trust, promoting transparency, and writing captivating copy.
More customers took their shopping online at the beginning of the holiday season this year. Here are some record statistics reported by Adobe Analytics: