Did you know that in 2016, the average ROI for email marketing was $44 for every $1 spent? Email marketing still produces one of the highest ROIs for independent e-commerce retailers. When preparing your holiday campaigns, email marketing needs to be at the forefront. In this article, we’ll explore some of the best practices for your email campaigns and share tips that will help you maximize your ROI this year.
It’s no secret that online sales get a significant boost worldwide during the holiday season. According to Practical Ecommerce, “American consumers spent $19.62 billion online over the five-day period from Nov. 23, 2017 (Thanksgiving) through Nov. 27 (Cyber Monday).”
As of October 16, there are only 38 days left until Black Friday. That may sound like a lot of time, but in marketing, 38 days might as well be one week. It’s important to begin planning for your BFCM sale as soon as possible. If your new to BFCM, this post will give you a general guideline to help begin planning for the holiday season.