It’s an issue that every online retailer faces, no matter the business model. If you sell physical products, shipping costs are an important factor when it comes to calculating expenses. Who should the cost fall on? Retailers or customers? It’s proven that customers love free shipping. The Walker Sands Future of Retail 2016 study found that nine out of 10 of the survey participants chose free shipping as the No. 1 incentive for making them shop online more often.
Today’s most successful independent e-commerce retailers all share a common trait: diversified sales channels. It’s the simple idea that today’s consumer shops in various different places. Some still prefer the human interaction of a brick & mortar store, while others prefer the frictionless simplicity of shopping online. These sales channels all grow at different rates, but they each present an opportunity to acquire new customers, increase brand recognition, and earn more profits.
Connections are a driving factor in business. As independent e-commerce retailers, we seek to connect our brand with customers, connect customers with our products, and sometimes even connect our customers with one another.
Social media is no longer just a space for selfies and memes. Adopting a social media marketing strategy can sell products, build customer relationships, and increase customer loyalty. Many jewelry brands, both big and small, are not taking advantage of the social tools at their disposal. Here are a three tips to help you get ahead with the help of social media.
When you hear the word “dropshipping”, one of the first things to come to mind is usually Oberlo. Founded in 2015, Oberlo has quickly become one of the most popular apps hosted on Shopify. Oberlo allows users to import products directly from AliExpress, one of the most popular Chinese online marketplaces. At the time of its founding, Oberlo was on the cutting edge of dropshipping technology. However, as with most things in life, new, innovative technologies have risen to challenge what many independent e-commerce retailers view dropshipping to be. One of these new technologies is ProductPro.